It all began in the late 1980s when our family acquired one of Southern California’s pioneering cosmetics manufacturers. Over the next 25 years, we honed our craft, partnering with some of the biggest names in beauty to build a world-class operation.

But along the way, we realized beauty could—and should—be different. We dreamed of making high-quality cosmetics accessible to everyone, of empowering beauty lovers everywhere with products as vibrant as their personalities.

On May 1, 2014, that dream became reality with the launch of our first 31 shades of Super Shock Shadow—a game-changing formula that sparked a cult following overnight. And just like that, ColourPop was born.

None of this would exist without you: our fearless, fabulous community of makeup enthusiasts who share our belief that luxury should be fun, affordable, and unapologetically bold. Every glittery highlighter, every velvety lipstick—it’s all for you.

So let’s keep turning up the color. We’re thrilled you’re here.